Check out what Clayton Makepeace and company had to say about Google’s new tool.
Let me know what you think!!!
-RichBum

Is This Part Of Google’s Evil Plot
To Rule The World –
Or Just An Amazing Free Tool
That Can Make You Big Money?

Posted by: Daniel Levis
March 19, 2008

Issue #377

In this issue:

How to harness sophisticated multivariate testing on your website for FREE …
The brain dead simple way to incrementally improve your website conversion and grow your opt-in list faster than you ever dreamed possible …
How to dramatically increase your test win rate, and skyrocket your sales …
Plus more!
Dear Web Business Builder,

A while back I did a quick review of Google’s new Website Optimizer multivariate testing tool. About a year’s passed, I’ve had a chance to put the tool though its paces, and I thought it might prove useful to revisit the topic …

Actually, I’ve deliberately created a “sandbox” where I’ve been playing around with all kinds of stuff, tweaking and testing different copy ideas, design strategies, and so forth.

Website Optimizer is a fantastic tool that you can use to incrementally improve the performance of your online campaigns. You can use it at each step of your process flow to improve your conversion. And it works no matter where you source your traffic. It’s hard to believe it’s free.

For example, you can use it to improve your squeeze page conversion by rotating a number of different web page variables. Not only can you see which variables impact your conversion positively, you can see which combinations are working best.

Let me illustrate how this works for you with an actual experiment I’ve got running right now …

First, I have what Google calls my “original”. This is the web page that I initially designed for this lead generation campaign. The page consists of a pre-head, a headline, a sub-head, a call to action, name and e-mail address fields, a survey field, a submit button, and a privacy statement.

Next, I decide what I’m going to test: in this case the headline, the survey field (with and without), and a voice over (with and without). So I install a few snippets of HTML code on my “original” web page, and then add a variation for each of these three elements in the Website Optimizer console.

And voila, as if by magic, Google rotates all eight possible combinations, and tracks the results.

Here’s what the reports look like.

Three elements, with two variables each (2×2×2), equal eight possible combinations. When you hover your mouse over the hypertext for each combination at the left of the report, a little text box pops up telling you which elements make up each combination. If you click on the links, Website Optimizer displays what your website visitors actually see.

The real beauty of this is that when you complete an experiment, declare a control, and begin a new experiment, Website Optimizer automatically archives everything for you.

You can come back and look at how each variation performed over the course of numerous experiments, and actually see what these pages looked like. They’re all right there for you, conveniently organized by date. And all you ever have to mess with is one single page on your website.

Website Optimizer also shows you your variation results side by side, so you can see how they performed head to head in isolation. Here’s the report …

Testing is about trying to minimize guesswork in your marketing, so you can continually increase your conversions and the amount you can afford to spend to acquire new leads and customers. But what do you test?

Everyone knows you need to test your headlines, and your offers, and your order devices, and those kinds of things. But how do you know what kind of changes have a chance of giving you a significant lift in conversion? Guessing can be costly. If you guess wrong, your test is going to lower your conversion, not raise it.

The solution? Let your prospects tell you what to test. Survey your traffic at the point of impact. If you analyze both the quality and quantity of the responses, looking for emotional hot buttons and points of intense interest that you can cycle back into your copy, you’ll know exactly what to test. Use the data to optimize your squeeze page and the subsequent pages in the campaign flow where you’re liquidating your traffic costs.

It’s a numbers game …

Traffic gravitates to the highest bidder. And the bidder with the best sales process can afford to pay the highest bid. More traffic, equals faster test results. Faster test results means higher conversion. Higher conversion means more traffic. It’s a virtuous cycle.

Most people buying traffic are playing what I like to call guess marketing. They think people buy for the same reasons they do. Usually they’re wrong. Some test, but just pull tests out of their hats, again, based on their own reasoning. And often those tests fail to result in measurable improvements.

The best possible thing you can do is to take your own ideas (and your client’s ideas if you’re writing for someone else) about how to sell whatever you’re selling and throw them out the window. You’ve got to get out of your own head. You’ve got to find out what people really want … what their questions are … and what problems they’re desperate to overcome. And the very best time to find out is at the exact moment they encounter your campaign.

That’s why I run a survey along side my opt-in fields on my squeeze pages. I ask people to share their biggest goal, problem, or question about the outcome I’m selling. This tells me a lot about their dominant desires, fears, frustrations, beliefs, and level of awareness and sophistication about the product on offer.

In my sandbox, I’m selling a business opportunity. By asking people what their biggest goals are, I’m eliciting mental pictures in their minds. I’m inspiring their active imagination about the exciting new life they’re trying to obtain. Their feedback tells me what kinds of promises are likely to resonate with them. It allows me to paint a compelling picture of desire.

With this particular campaign, my original headline reads “The Truth About Making Money Without Money — FAST!” It’s a nice broad catchall that pulls nicely.

To try and beat it, I pulled out my survey results and started counting the various goals people had filled out in the form. Quite a few people are talking about wanting to get out of debt. Others want to be financial free. Others detest their jobs and want to be their own boss. Do you think these might make good headline ideas?

I’m testing “Sign Up Today, Quit Your Dead End Job Next Month, REALLY …” and it’s pulling a little stronger than my original. Next I’ll test “Vaporize Crippling Debt And Become Financially Free With Your Very Own Home-Based Business … It’s Easier Than You Think!”

These are not flashes of creative copywriting genius. They are simply promises that fit the dominant drama that’s going on inside people’s heads.

I’m also eliciting negatives. They’re telling me what’s wrong with their life currently. Kids are a significant recurring theme. People feel that between commuting an hour or more back and forth to work … putting in a full day on the job … and then coming home dead tired, they’re missing out on family life, not spending enough time with their kids, and so forth.

They’re also telling me what’s wrong with the solutions they’ve already encountered (objections). There is massive skepticism. Many are afraid of getting ripped off, or becoming involved in some kind of fraudulent business.

I might have guessed these things were on people’s minds without a survey, but I would have had no idea of their relative importance. To address them, I added a voice over variation that plays automatically when my squeeze page comes up.

Does something so simple as asking your prospects what’s on their mind at the point of impact, and then entering the conversation work? The proof, as they say, is in the pudding …

The squeeze page variation that’s pulling best is the one with the headline sourced from the survey … with the voice over that specifically addresses the concerns ferreted out in the survey … and as you might have guessed, without the survey.

Yes the survey does tend to decrease response a little, but it’s well worth it.

As you can see from the below report, my probable new control (Combination 7) is performing 33.5% better than the original. And the original was already doing great. (Remember this is stone cold traffic coming straight in from Google in one of the most hotly contended markets you can imagine.)

Many marketers would be happy to get these kinds of numbers mailing their own lists. And you don’t have to be a brilliant copywriter to get ‘em. You just need to find out what’s on people’s minds when they land at your website, and cycle that intelligence back into your copy.

Put this brilliant flash of the blindingly obvious to work in your marketing — with the help of automation tools like Website Optimizer — and get ready for hyper-growth!

Until next time, Good Selling!

Daniel Levis
Editor, The Web Marketing Advisor
THE TOTAL PACKAGE™

www.MakepeaceTotalPackage.com

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If you are a business owner or aspiring business owner then this video is for you.

Don’t worry….you can thank me later!!!!!

This is how I changed my business methodology and things have started to shift.

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Are You A Winning Failure?

In all of my years of living I have experienced both winning and loosing. Even though my wins out weigh my failures, for some reason the failures tend to stick in my mind. I remember when I first got married I took pride in being a provider of my household. Within seven months of my marriage I lost my job. I struggled to survive and bring in money for my familly doing odd jobs until I found something else to bring in the income we once had. As time past, I could not find a job to make up for the loss of my income. Eventually, we lost the brand new house we were living in. I felt like a failure. Take away a man’s abillity to be a provider and theres a good chance you will destroy the inner man that drives him. After getting over that season in my life, by the grace of God I managed purchase FIVE more houses in a seven year span. Just win I saw myself as a winning failure I learned that failure is not loosing, but failing is refusing to get back up and try again. I heard a great man say once that failure is not failure but its the increase of wisdom in knowing what won’t work. One of the big things that hinders most of us from experiencing victory in accomplishing our goals is that we never develop the mindset to finish what we start. This is critical because along the pathway of reaching our goals we tend to run into road blocks and unsuspected challenges that if not dealt with properly, they have the abillity to crush our desires.

Today I want to welcome a guest blogger by the name of Bob Cox. Bob is a great motivator in pushing you to reach your goals. How to deal with obstacles that pop up along the way and press pass problems to reach prosperity. Put on your seatbelt and lock in. I think you will enjoy this one and learn something to make sure that this year puts you way past where you were last year this same time.

God Bless!!

5 Keys to Unlock Your “Completion Mentality” - the Door to Your Success

By Bob Cox

It is easy to get caught up in the supposed urgency of a situation. You start thinking, “I must get this done NOW or else.” But there are few times when you must do a task NOW. More often than not, it is a matter of making a good decision about when to do it.

Let’s say you discover that you have put about 5,000 miles on your car since your last oil change. You need to schedule an oil change. But you don’t need to do so this minute. The car won’t stop running right away. You have some time.

You know that it is a good idea to change your oil to keep your vehicle running as efficiently as possible. But the oil change is not so urgent that you must drop everything and run off to your neighborhood service station.

Keeping your car’s engine running properly is your motivation to change the oil regularly. By working this task into your schedule, your car will run smoothly, the engine will last longer, you won’t have to buy a new car for several years. If you didn’t have that motivation, you might push that non-urgent task to the bottom of your to-do list. You might even forget about it. It becomes non-urgent and non-important.

Your long-term goals are “non-urgent,” just like that oil change. But, like that oil change, they are important. You just need to find a way to motivate yourself to add those goal-setting tasks to your schedule and take action to complete them.

Here are five Motivation Keys you can use to activate your “completion mentality” and unlock the door to success:

KEY #1: KNOW WHY YOU WANT TO ACHIEVE THIS GOAL

Ask yourself about the “whys” behind your goals. Perhaps you are a runner and your goal is to win the next Boston Marathon. Why do you want to accomplish this goal? Is it the health benefits of getting into shape? Is it the possibility of meeting new people? Or do you simply want to be able to say you participated? No matter what your motivation, you still have to endure months of disciplined, rigorous training.

But picking the right motivation is crucial to whether you actually follow through. If your motivation is to get into shape, for instance, you might find it difficult to push past the point of “being in shape.” After all, you’ll be fit as a fiddle long before you are actually ready to compete. If you hit a snag - maybe a week of being sick with a cold - it will be easy to fall behind on that goal. “I’m already fit,” you might think. “Why push myself to train for a marathon when I’m already in shape?”

KEY #2: HAVE HIGH EXPECTATIONS

A personal sense of accomplishment is very motivating in and of itself.

About two years ago, I set out to get a private pilot’s license. Ever since I was a child, I dreamed of taking off into a clear blue sky. Once I turned that dream into a goal, I achieved it in eight months.

I do not come from an aeronautical or engineering background, so learning this new skill was incredibly challenging for me. However, I was highly motivated by my own personal expectations. And once I became a licensed private pilot, I was even more motivated to continue the process. (In flying we say, “Once you have your private pilot’s license, you now have a license to LEARN flying.”)

Challenges make us define our commitments and implement a “do what it takes” attitude. Stretching yourself expands your horizons.

I obtained my private pilot’s license after about 100 hours. I now have over 450 hours under my belt that include too many joyful memories to share in this message. Suffice it to say that none of those memories would have been possible had I not started with lessons… had I not kept going and going… and going. The simple desire to accomplish this lifelong goal was huge motivation for me, and it powered me forward.

Don’t underestimate the power of expectations. You have your own expectations of what you can accomplish. Plus, you have the combined expectations of your teachers, parents, friends, clients, employers, and colleagues. Research has shown that most people live up to these expectations. A sales manager who sets a higher standard than her counterpart will likely see greater production from her sales team than if she sets a lower standard. In other words, our motivation to meet the expectations of others - and those we have for ourselves - propels us to succeed.

KEY #3: KEEP UP A “CAN DO” ATTITUDE

Whatever you aspire to do, you must believe that you can do it. In reality, the bigger your goal, the bigger the obstacles you will face along the way. Having faith in yourself and your abilities is the key to success.

When you have a defeatist “I can’t do this” attitude, your negative expectations become a self-fulfilling prophecy. Sure, you may not be able to accomplish your goal right this second. But remind yourself that every goal is a journey, with many steps along the way.

Harris Rosen, one of the inspirations for my program, The Billionaire Way, started his career as a front desk clerk after graduating from a prestigious hospitality school. If he had not set about acquiring additional skills (learning everything about running a hotel, for example), he would not have become the owner of Rosen Hotels and Resorts, the largest privately held hotel chain in the southeastern United States.

I am sure Harris had mornings when he woke up with doubts. Had he succumbed to those negative thoughts, he never could have achieved his goal.

Fear and negativity limit your imagination and ability to “look outside the box.” Inspire and motivate yourself by maintaining a ” can do” attitude.

KEY #4: TAKE A LOOK AT THE LARGER PICTURE

Winning a sales contest or receiving a bonus is an incentive to achieve … but only in the short term. The key to sustaining your progress over the long haul is to have a larger picture of what you want to accomplish.

Let’s say your 2008 health goal is to lose 10 pounds. But that’s only a short-term, one-year goal. Your “larger picture” goal may be to keep healthy so you can live longer, which will allow you to spend more time with your spouse, children, and grandchildren. To travel the world like you always wanted to… to live out your retirement without heart problems or diabetes.

Focusing on the “larger picture” will get you over the inevitable low points you’ll encounter on your path to success.

KEY #5: TAKE ACTION

Only YOU can decide to be motivated. Nobody else has that power. Accomplishing your goals begins with your decision to take action. Yes, fear and lack of confidence can creep into your mindset. And, yes, those things can extinguish your motivation. Toss them out. Choose to be positive. Then take action. You’ll find that taking even a single small step toward accomplishing a goal will motivate you to take the next step.

You may be scared, but push on ahead into that joint venture or new job and see where it takes you. What’s the worst that can happen?

6 Motivating Questions to Ask Yourself

As you work toward your goals, ask yourself:

• Am I willing to challenge myself to reach this goal?
• Can I leverage my “ordinary” skills into extraordinary results?
• Do I know the “bigger picture” of what I want to achieve with this goal?
• Am I clear on why I want to accomplish this goal?
• Will I choose a “can do” attitude while pursuing this goal?
• Can I dig a little deeper to make this goal happen?

Answer these questions honestly and make a commitment to take action. This will put the “oil” in your motivational engine that will sustain your journey to success.

affiliate marketing, article marketing, blog, blogging, Blogging Video, bum marketing, copywriting, failing, goal setting, goals, Links MAC, money, motivation, motivational, News, salescopy, Search Rankings, SEO MAC, seo/sem, social bookmarking, success, Traffic, web 2.0, win, winning

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Let me guess…..your blog is not making you any money!!! How about, there is a big chance that no one even knows yoru blog exist!!! This means that all of the hard work and effort you put into creating great blog post and listing information that could really help others is not being noticed. Not only is it not being noticed, but its not making you any cash. This is a major problem.

Well….thanks to this dynamic system, there is a solution to your problems. You can get a “Completelly Ready To Monetize Blog with everything already included. If You Can Upload One File, you have what it takes to Build A Profitable Blog. With this system you will start earning in 7 days or less, as long as you can copy and paste and follow a simple video. How much easier can it get?

Imagine, your business is finally getting the attention it deserves. Or maybe your just getting started and looking to get branded quickly. With this system you will be known across the internet and in your niche circles in no time. Others will begin to look at you as a authoritative figure in your niche.

According to “Blog World”, 89% of companies surveyed say they think blogs will be more important in the next five years. Over 57 million Americans read blogs. 1.7 million American adults list making money as one of the reasons they blog. These are hardcore facts. If you were to ask yourself the same questions, you would probably be able to include yourself in these numbers.

Its pretty simple. I have taken all the risk of sampling this dynamic product that simplifies the process of not just creating a blog but getting it fully monetized. I must say that I was a little skeptical at first, but after saying my prayers I launched out on faith and hit the Buy Now button on a product that has literally gotten me some good attention. After all, you are reading this aren’t you?

Ok, lets look at it from another angle. If you were to start out blogging with a free service, most of them have a clause when you first sign up. The clause says something like this, “you may not use this system to create or sell products or services.” Daaaaah….anyone in business is either offering a service or offering a product. Now you can continue to use the service and promote your product or service. However, once the host provider finds out about your blog they will can you in a minute. I know what your saying……How do you know? Because it happened to me. I had a very nice looking, content rich blog site through a free service that I found. It took about 3 months before they found me and canned me. I was somewhat upset because I had some really good material that was posted and now I can’t even get to it. Its hard but fare, they tell you upfront in the registration agreement. You simply can not afford not to own your own blog.

I can honestly say that I have never come across a blog or blogging product that not only makes promises but over delivers. I promise you that once you see what this product can do you will be amazed and somewhat stunned at its ability. I’m still seeing its power and I have been using this product for about six months now. The funny thing is that even if I go days or weeks without posting, the way that the blog is configured it still attracts the attention of the search engines and demands my prospects to come a little closer.

-LaMarl aka “The RichBum”

P.S…….Get a towel, you may find yourself sweating after feasting your eyes on this product….CLICK HERE

blog, blogging, copywriting, money, News, salescopy, Traffic, Web20Wizard TV, wordpress

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If you are a regular follower of my blog, you know that most of the information I write about is information that a lot of people charge for. I talk about everything from blogging to traffic building and more recently copywriting. All of which have a way of tying into the Web 2.0 format. Recently, after doing about 4 or5 months worth of research, I came to the conclusion that in order to go to the next level I needed to focus more on developing and enhancing my copywriting skills. I have come to the realization that words have power. It doesnt matter if Im speaking or writing, effective words can change lives.

In my research in determing the the best method of training, I realized that in order to be the best at anything, you have to align yourself with others who do what you do. Then you find someone within that group that does what you do, and they do it better. This is key to your success and longevity. This what I did when I found AWAI. AWAI is an organization that was put together by some of the best copywriters, information marketers, and affiliate/web marketers in the business. Anyone looking to get a grip on business this year and finally make something happen should join this organization. You will be really impressed with the information they have to offer.

One thing that some of you may have noticed is that I recently changed the title theme to my blog. Wait…..don’t get it twisted, I still plan on giving you everything that brought you here in the first place. The reason I changed that was because I will be focusing alot of my attention in the next 12 months and becoming the best copywriter that ever wrote effective copy and I want you to walk with me during this next 12 months while I climb this ladder. You will be seeing alot post on copywriting and at the same time alot of information on Web 2.0 methods to build a business. As I stated earlier, they all kind of tie in together. Over time you will see what I mean……

So with that said, come take the journey with me as I soar to the top. You know I hate doing this alone. So as always, See You On Top!!!

COMING SOON!!!

How to use social networking to promote your blog, business, self or service….

copywriting, News, web 2.0

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This year is already sky rocketing past us.  We are moving into the second week of January.  Keeping and staying focus is critical to your business breakthrough this year, its tough……Success does not come easy to everyone but it does visit those who are diligent in persuing their goals.

Today I want to hand the wheel over to a guess blogger.  You will be seeing alot of this from me this year.  I realize that I dont know everything and I value the critical information that others have that could not only help me, but also others.   Enjoy my guest today…..she is really good….  See You On Top!!!

7 Foolproof Ways to Increase Your Market Presence and Build Your Business

By Wendy Montes de Oca

Whether you’re talking about the articles you include in your e-zine or about your sales message, one thing is certain: Content is king. The written word has the power to educate and inform… as well as create buzz about your website, product, or service. That’s why one of my jobs here at Early to Rise is to circulate our e-zine articles through multiple delivery channels. Reaching potential subscribers this way helps us increase our readership and, ultimately, our revenues.

ETR’s publisher MaryEllen Tribby and I are firm believers in leveraging our marketing message too. By circulating it in multiple channels - online, e-mail, print, direct mail, and so forth - we are able to touch our prospects through whatever medium they prefer. And for those who like to receive their information through more than one medium, our message is re-enforced every time they see it in another channel.

I strongly encourage you to take this multi-channel marketing approach with your own online business. Here are seven of the best and most cost-effective channels to include in your marketing plan:

1. Paid Search Ads (Pay-Per-Click)

Google and Yahoo are the Titans of the paid-search ad world, with nearly 70 percent of market share. But there are other search engines that have a loyal following, such as MSN.com (with 16 percent market share), AOL.com (with 9.6 percent), Ask.com (5.1 percent), Infospace.com (1.1 percent), and Lycos.com (0.9 percent).

Pay-per-click (PPC) ads with any of these search engines is a cost-effective way to target prospects looking for your specific product and get broad exposure. You create a text ad, then bid on keywords (the words or phrases your target audience will be searching for) to determine your ad’s placement.

PPC paid search ads are perfect for acquiring new customers. That’s because leads that come in this way are searching specifically for your information (via targeted keywords). This makes them highly qualified prospects. For ETR’s sister publication, Total Health Breakthroughs,PPC represents more than 30 percent of its online marketing mix.

2. Organic Search Results (Search Engine Marketing)

Search engine marketing (SEM) has a nominal cost. Annual fees with search engine networks or directories typically range from $25 to $95 per year.

Some consumers give organic search results more “credibility” than paid search ads. And because they “trust” the results of an organic search more, they are more likely to click on an organic link. A recent survey by Jupiter Research illustrated that 80 percent of Web users seek organic search results. Their rationale is that organic results are un-biased. The marketer didn’t pay for that ad space. So the link’s appearance in the search results is based purely on various search algorithms and Web crawlers.

Your goal should be to balance your online presence with both paid ads and organic search results. Alexis Siemon, ETR’s Search Engine Marketing Specialist, optimizes our efforts by (among other things) making sure we have keywords in all the right places. That includes our title tags, URLs, and inside the ETR articles themselves.

3. Banner Ads

Running banner ads on other websites can be another cost-effective part of your online marketing mix. The pricing model for this is typically CPM - a specified price for every 1,000 impressions/views you receive (usually between $3 and $10).

Your media budget for banner ads will vary by:

• website
• ad unit size/type (300 x 250 typically performs best)
• location on website (home page, inside pages)
• whether the ad is targeted to a specific page or is on every page of the site
• the time of year the ad is running

Online ad networks are a cheaper alternative. Their CPM usually ranges between $2 and $6, and they have a wider reach. Some networks to consider: Advertising.com, ValueClick.com, and FastClick.com. You can find a full list of sites here: imediaconnection.com/resourceconnection/adnetwork.asp.

4. Reciprocal Ad Swaps

Some of your best resources will be your fellow publishers. This channel often gets overlooked by marketers who don’t give it the respect it deserves. In the work I do for ETR and Total Health Breakthroughs, I spend a good portion of my time researching publishers and websites in our industry. I look for relevant connections between their publications (print and online) and ours.

Let’s say I come across an e-letter about marketing that has a list of readers similar in size to ETR’s. Since many of ETR’s subscribers are interested in marketing, they might be interested in a product offered by that marketing e-letter. And that publisher’s subscribers might be interested in one of ETR’s marketing products.

Swapping ads will save you money on lead-generation initiatives. Since you won’t be paying for access to the other publisher’s list of subscribers, you can get new customers for free. The only “cost” is allowing the other publisher to access your own list. It’s a win-win situation. This technique also opens the door to potential joint-venture opportunities.

5. Co-Registration

Marketing expert Andrew Palmer defines co-registration - or “co-reg” - as “the practice of referring leads, subscriptions, or memberships in conjunction with another registration process.”

Co-reg ads use a CPL (cost per lead) payment model. You pay for the leads you capture. Your text ad and a small image of your publication appear on a webpage on another publisher’s website after a primary transaction occurs. Your ad shares the page with other publishers looking to build their own e-mail lists with free subscriptions to their e-letters or free e-reports.

To make this work, I’ve found that you need to send special introductory “bonding” e-mails to the people who sign up for your newsletter before they get added to the general circulation. This helps them remember that they signed up for your e-letter. (So when it shows up in their inbox they won’t think it’s spam.) And it helps increase the potential that those subscribers will convert to paying customers.

For more about this channel, check out Andrew Palmer’s ETR article about using co-reg to attract customers.

6. Direct Mail

Direct mail is still a consumer favorite - and another good way to get your sales message out. It can be especially effective used in concert with another effort, such as an e-mail campaign. A recent survey published in DM News indicated that 70 percent of respondents preferred receiving unsolicited correspondence via mail vs. e-mail.

As with any marketing medium, though, you can end up paying a lot. The most costly direct-mail packages are magalogs and tabloids (four-color mailers that look like magazines). However, 6 x 9 postcards, tri-fold self-mailers, and simple sales letters are three low-cost ways of taking advantage of this channel.

Although 100 percent ROI (return on investment) is what you should aim for, many direct mailers are content with 80 percent. This lower figure takes into consideration the lifetime value of the names that come in from this channel, because they are typically reliable buyers in the future.

7. Print ads

This is another channel that’s gets a raw deal. One reason is because it can be costly. To place an ad in a high-circulation magazine or newspaper, you could shell out serious money. But you don’t need a big budget to take advantage of print ads. If you don’t have deep pockets, consider targeted newspapers and periodicals.

Let’s say you’re selling an investment report. Try using the Internet to research the wealthiest cities in America. Once you get that list, look online for local newspapers in those communities. These smaller newspapers hit your target audience… and offer a much cheaper ad rate than some of the larger, broad-circulation publications. You end up getting quality rather than quantity.

I once paid for an ad in a local newspaper in Aspen, CO that had a flat rate of less than $500. My ROI on this effort turned out to be more than 1,000 percent. How’s that for a positive response rate!

The seven marketing channels I’ve just described can help you reach more customers… and eventually add dollar signs to your bottom line. So start the Near Year off with a marketing bang. By leveraging the seven channels of multi-channel marketing, I’m confident you will be amazed by the results.

[Ed. Note: Wendy Montes de Oca is ETR’s Vice President of Marketing & Business Development. You can meet all your marketing goals - and achieve all your personal, social, financial, and business dreams - with the help of ETR’s Total Success Achievement Program. Learn more by clicking here]

affiliate marketing, article marketing, blog, bum marketing, copywriting, News, salescopy, Traffic

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The Naked Blogger
“Blogging Secrets Revealed”

Happy New Year!!!! What a joy it is to make it over to ’08. A lot of people did not make it out of ’07, but since your reading this post I suggest you thank God for another day and another season in your life. I’m proclaiming 2008 as “The Year of New Beginnings.” Whatever I did or did not do in ’07 is behind me. It’s either working for me or not working at all. This year I start with a fresh plate. New spirit of dedication, new opportunities that promote new successes. In 2008 I promise to promote and write about things that will bring you greater results than you had last year if applied consistently and diligently. Now….with that said, lets get down to the meat of this post.

How Social Are You?

Social Bookmarking Success

“How To Use S.B. To Generate More Business In 2008”

With the rise of Web 2.0, the web has literally been expanded to reach a much broader audience. No longer are businesses strapped to just one form of Internet marketing. Web pages are great but lets face it. Unless your willing to invest a little money in originality and great content, along with well written web copy, your chance of being recognized are slim to none. As a matter of fact , if your content stinks then so does your web traffic and traffic response. There is an old saying on the net that says “Content Is King” and it’s the truth. Contrary to what most minds tend to believe , people read web pages from top to bottom if every word is able to keep their attention. With this being said, unless you fall in the catergory of a well written and designed web page you need more artillery to help you reach your goals. Well….guess what? Social Bookmarking is free and available at the click of your mouse. Its one way of networking to get noticed. You can’t physically be at every event to get the word out about who you are and what you have to offer. However S.B. has given us a way to morph our business or our services out to the public and really get recognized. Let me help you out a little and break this down to something you can really wrap your head around. This stuff can get a little confusing to the novice user.

Social Bookmarking is actually quite simple. Almost everyone who surfs the net on their computer runs into sites that they could see themselves going back to. Now, once we recognize that one of the first things we do is bookmark the page. You know the routine…”bookmark this page.” Overtime you end up having a list of websites that you visit on a regular basis. Not only that, you have the ability to organize your list according to the topic. Now, lets translate this over to a much larger scale. What if you could do the same thing via the net and share your saved pages with others. This creates a dynamic way to share resources and information, that you have found with others and be recognized as a leading resource. In turn, those who tap into your resources begin to bookmark you pages. Once this is done….BOOOYAAA!!!! You are credited with links that point back to your site. This is why it is critical to bookmark your entire website or blog. OK….How Do link credits help me? Well, I’m glad you asked this question. You see, there is something that the leading search engines use called “Page Rank” or “PR.” PR is the way search engines recognize your site as an authority in your niche or subject. The greater your PR, the more chances you have of being listed high in the search engines under your keyword term. Typically, once your PR climbs to “3” it usually means that you have some decent content to offer others. As you begin to add more content to your blog the search engines will begin to raise your rank. This takes a little time, but with diligence you can see your ranking change and affect the lives and businesses of those interested in your niche.

Copywriting Skills Gone Wild
“Effective Copywriting Skills”
Do Your Business A Favor
“Learn From The Best”

Having been in this business game for little while, experiencing seasons of failure and seasons of success. The one thing I have learned is that there are two pillars or two things that can make or break your business, marketing and sales. Yes that’s right, the number one business killer. These two items really determine whether or not your business makes it for the long hall. So I said to myself…..self…..you need to master the pillars in order to be successful. You could have the best product on the market, but if you fail to market correctly, you fail to get sales. As the saying goes,,,,”No Money No Honey.” Its sad but its true. However, I found a program that I would like to tell you about. It’s the most effective way to learn how to become A Six-Figure Copywriter. Trust me, master this skill and write your own check. Some of you might be saying, “What the heck is copywriting?” That’s a good question. In a nut shell it’s the process of writing sales articles and adds. You get copywritten materials almost everyday. You call it junk mail. However, believe it or not, this is one of the oldest and effective forms of marketing that has the ability to break the bank. Your payouts could be enormous if you learn this one marketing skill. Its not just for direct marketing but it also works on the web. Any product with a website has copy on it the minute you open the page. Get more information on how to become a “Six Figure Copywriter.” I have access to the one system that everyone is raving about and I want you to at least read up on it. Even if you decide not to follow through. Remember, knowledge is power when used effectively. Learn from the wise ones now, “Six Figure Copywriter.”

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